Things you gonna learn:

This is the process of optimizing your website to "rank" higher in search engine results pages, thereby increasing the amount of organic (or free) traffic your website receives. The channels that benefit from SEO include websites, blogs, and infographics.

his term denotes the creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, and customers.

his practice promotes your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business.

PPC is a method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google Ads, Facebook, LinkedIn, Twitter which allows you to pay for top slots on Google's search engine results pages at a price "per click" of the links you place.

This is a type of performance-based advertising where you receive commission for promoting someone else's products or services on your website.

Native advertising refers to advertisements that are primarily content-led and featured on a platform alongside other, non-paid content.

Marketing automation refers to the software that serves to automate your basic marketing operations.

Inbound marketing refers to a marketing methodology wherein you attract, engage, and delight customers at every stage of the buyer's journey.

With sponsored content, you as a brand pay another company or entity to create and promote content that discusses your brand or service in some way. One popular type of sponsored content is influencer marketing. With this type of sponsored content, a brand sponsors an influencer in its industry to publish posts or videos related to the company on social media. Another type of sponsored content could be a blog post or article that is written to highlight a topic, service, or brand.